SEO-Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.
Digimasol.com offer a fully integrated and holistic approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) and pay-per-click. (PPC)
While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy. You can find out a little bit more about each of these approaches offered by our agency below.
How our search engine marketing team can help
We are an experienced and talented team of passionate consultants who live and breathe search engine marketing. We have developed search strategies for leading brands to small and medium sized businesses across many industries in the UK and worldwide. We believe in building long-term relationships with our clients, based upon shared ideals and success. Our search engine marketing agency provides the following and more:
Search Engine Marketing
We work closely with you to understand your unique businesses challenges & objectives, before developing a bespoke search engine marketing strategy for your brand. We will advise on the best approach, whether it’s PPC, SEO or a combination.
Search Engine Optimisation-SEO
Everyone wants to be top of the search results, but you have to deserve to be there. Our SEO service is designed to make you remarkable, increasing visibility within the organic search results to deliver targeted traffic to your website in the long-term.
Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.
Content Strategy & Marketing
Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them. Our team of creatives will work with your brand, developing content strategy built around your own customer’s personas & journey.
Social Media Strategy
We help you set clear social objectives without taking ownership or managing your accounts directly. This enables you to engage with your audience across social networks & platforms, developing meaningful relationships & influencing behaviours for your brand.
Analysis, Analytics & Reporting
We love to analyse data to find insights, whether it’s about your users, customer journey or attribution. We believe this is the only way to get the very best out of your search engine marketing campaigns & understanding their real value.
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
How we are different in SEO Process
Keyword & Market Research-Digimasol
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don’t make wild estimations or promises we can’t keep.
Technical SEO Audit-Digimasol
We are well known within the industry for our technical capabilities due to our industry leading SEO Spider crawling software. We provide audits which analyse your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.
Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles. We have helped websites recover from Google algorithmic penalties such as Panda & Penguin, as well as manual actions from mistakes they or a third party have made in the past.
Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today ‘link building’ encompasses content marketing, PR & outreach to get people talking about your brand.
The backbone of any marketing campaign is compelling content and our team of creatives, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.
We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content.
Even the most exceptional content can be lost on the web today. Our SEO outreach team connect your brand & curated content with key online influencers to get people talking about you & sharing your message.
Infographics & Interactive Content-Digimasol
Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web.
Social Media Promotion-Digimasol
While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it’s important to reach your audience across all channels & amplify your content & message.
Reporting & Analysis-Digimasol
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.