Please Note

Book My Show, is revamping its platform and Ad sales model. Hence they will not be accepting ads on their App and Website for a while, starting 16th of January 2019.

DIGIMASOL Messages

  • Bookmyshow can offer Carousel Ad only on home page and Movie page. Other Carousel Ads are not for sale.
  • Carousel on Event page is free of cost for the event brands which are registered on Bookmyshow
  • For any Event Listing, BMS charge Rs. 1000 + taxes for Registration and 10% of per ticket sold
  • Bookmyshow can take video ads only for Movie brands on Trailer Overlay.

Historical Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Apr-166 DaysEducationBanner – ROSImage0.09%
Jul-175 DaysMovieWeb Trailer OverlayVideo0.33%
Jul-174 DaysMovieWeb Showcase BannerImage1.03%
Sep-172 DaysGamblingBanner ad of 300×250 on ROSImage0.08%
Sep-173 DaysHotel IndustryBanner – Ticket Confirmation Pag of AppImage1.06%
Sep-173 DaysHotel IndustryBanner – Coming Soon Page of AppImage0.06%
Sep-173 DaysHotel IndustryBanner Ad on App third CardImage2.70%

About BookMyShow Website Advertising

BookMyShow is India’s biggest online movie and events ticketing brand. The website caters to ticket sales for movies, plays, concerts and sporting events via the online platform. Get all Media Option Details & Advertising Rates for BookMyShow Website at The Media DIGIMASOL.

You can get the details for advertising on Cinema ticket booking platforms other than Book My show at https://www.DIGIMASOL.com/digital/movie-ticket-booking-platforms-advertising

View App

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Past Advertisers

  • BNO
  • Amazon
  • Micromax
  • ICICI Bank
  • Shameless is Good

Advance Filtering Options

Movie SpecificationsTransaction ValuesInterestHyper Local TargettingSocial ConnectPlatform BasedTicketBank UsersRegistered Users
Format0-500 INRMoviesStateFacebookWebCategoryMobile WalletsFacebook
Genre501-1000 INREventsCityTwitterWAPTypeCard PaymentGoogle
Language1001-2000 INRPlaysAreaLinkedinApp-iOS/AndroidSeat SelectionNet BankingLogged in
Duration2001-4000 INRTheatreCinema HallsInstagram
Industry4000 AboveConcertsMallsG+
Trailors

View Audience Profile Deck

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Facts and Figures

  • BookMyShow ticket for over 15,000 events every year across India
  • 5,000 screens across 2,500 cinemas in 650+ cities
  • 80 million+ unique users a month
  • 4 Million transactions a month
  • 70% of the transactions are done though the BMS App
  • Sells over 7.5 million tickets a month
  • 85% of total sales is from movie tickets
  • Average transaction value is INR 500 to 600
  • Over 12 million registered customer base growing at 30% every year
  • Core target group is of age 15 to 35 years

Monthly Estimated Ad Views and Clicks

PlacementViewsClicksCTR (%)
Booking Interstitial33,686,084323,1610.959
Cinemas Page5,887,7892,6410.045
Ticket Confirmation Page – Right Banner910,5016660.073
Ticket Confirmation Page – Left Banner906,4941910.021
Ticket Confirmation Page – Middle Banner892,8683820.043
Book Tickets Page444,6042,0770.467
Total42,728,340329,1180.708

*Above Data is from January 2016

**Impressions or Clicks will vary according to the traffic of the website at the time of campaign

Demographics – Gender

GenderSplit
Male68%
Female32%

Demographics – Age

AgeSplit
25 – 3440%
15 – 2435%
35 – 4420%
45 – 543%
55 & Above2%

Demographics – Regions

StateImpressions/Month
Maharashtra7,500,000
Karnataka5,500,000
Uttar Pradesh1,800,000
Gujarat1,500,000
Madhya Pradesh700,000

*Above Data is from January 2016

**Impressions/Month will vary according to the traffic of the website at the time of campaign

Audience Targeting Details

AudiencesDescription
Advance BookingUsers who book tickets prior to a movie release
Android UsersMobile Users using Android OS
APP – PurchaserUsers who buy tickets using their App
Bangla MoviesBangla Movies
Bank UsersUsers purchasing tickets using Credit card/Debit card or Net banking
BMS – Purchase IntendersBMS users who are ahead of tickiting process but are dropped of brefore Transaction
BMS – WomenUsers accessing women oriented content
BMS APP UsersUsers accessing BMS site through their App
BMS PurchasersUsers reaching confirmation page for ticket purchase.
BMS Purchasers on Android APPUsers reaching the thank you page through BMS Android APP
BMS Purchasers on iOS APPUsers who are using iOS platform and reaches Ticket Confirmation page
Bollywood – RaabtaBollywood – Raabta
Bollywood – TubelightBollywood – Tubelight
Bollywood BuffsTo target particular movie Industry like Bollywood
Card Payments – Pay NowUsers who make payments through their cards
Cinema Halls – PVRUsers booking tickets at their favourite PVR Cinema
CITI Bank Card HoldersCITI Bank Card Holders
EntertainmentUsers opting for any sort of amusement
EventsUsers browsing diverse events
Events – AdventureEvents – Adventure
Events – ConcertsUsers who are keen in diverse concerts
Events – Food & DrinksEvents – Food & Drinks
Fast & Furious 8 -FandomFast & Furious 8 -Fandom
Genre – AnimationMovies comprising of animated content
Genre – ComedyLight hearted movies with a peace of laughter
Genre – DramaMovies that are subjective towards a dramatic represntation
Genre – FamilyMovies with a message or family content
Genre – FDIGIMASOLasyMovies comprising of virtual content
Genre – MusicalMovies that have music as their USP
Genre – RomanceMovies that usually shows love content
Genre – SciFiMovies Inclined towards scientific innovations
Genre – ThrillerMovies with Edge of seat thriller and Suspense
Gifts and OffersUsers viewing various gifts and offer options
High Net-worth IndividualsRefined set of high end users that are more inclined towards luxurious choices
Hollywood ClubUsers that have liking for English/overseas content
Hollywood Club AND TY PageUsers who purchase a ticket for any hollywood movie and reaches the confirmation page
Intenders- Buy TicketsUsers who reaches upto ‘book ticket’ Tab
Intenders- MoviesUsers browsing various movies across the site
Intenders- PaymentsUsers who reaches uptill payment options
iOS User – BMS APPiOS User – BMS APP
Jobs & CareersUsers who are seeking for a job
KIDSContent specifically for kids
Language – EnglishUsers selecting English as their preferred language
Language – HindiUsers selecting Hindi as their preferred language
Language – KannadaUser Selecting Kannad as their preferred Language on BMS
Language – TamilUsers selecting Tamil as their preferred language
Language – TeluguUsers selecting Tamil as their preferred language
Location – AgraUsers who opts for Agra as their preferred location on BMS
Location – AhmedabadUsers who opts for Ahmedabad as their preferred location on BMS
Location – AndheriUsers who are situated in Andheri
Location – Andhra PradeshUsers who opts for Andhra Pradesh as their preferred state on BMS
Location – AssamUsers who opts for Assam as their preferred State on BMS
Location – BengaluruUsers who opts for Bengaluru as their preferred location on BMS
Location – BiharUsers who opts for Bihar as their preferred state on BMS
Location – ChandigarhUsers who opts for Chandigarh as their preferred location on BMS
Location – ChennaiUsers who opts for Chennai as their preferred location on BMS
Location – ChhattisgarhUsers who opts for Chhattisgarh as their preferred state on BMS
Location – Delhi NCRUsers who opts for Delhi as their preferred location on BMS
Location – GoaUsers who opts for Goa as their preferred state on BMS
Location – GoregaonUsers who are situated in Goregaon
Location – GujaratUsers who opts for Gujarat as their preferred state on BMS
Location – HaryanaUsers who opts for Haryana as their preferred location on BMS
Location – Himachal PradeshUsers who opts for Himachal Pradesh as their preferred state on BMS
Location – HyderabadUsers who opts for Hyderabad as their preferred location on BMS
Location – J&KUsers who opts for J&K as their preferred state on BMS
Location – JharkhandUsers who opts for Jharkhand as their preferred state on BMS
Location – KarnatakaUsers who opts for Karnataka as their preferred state on BMS
Location – KeralaUsers who opts for Kerala as their preferred State on BMS
Location – KolkataUsers who opts for Kolkata as their preferred location on BMS
Location – Madhya PradeshUsers who opts for Madhya Pradesh as their preferred state on BMS
Location – MaharashtraUsers who opts for Maharashtra as their preferred state on BMS
Location – MeghalayaUsers who opts for Meghalaya as their preferred state on BMS
Location – MumbaiUsers who opts for Mumbai as their preferred location on BMS
Location – OdishaUsers who opts for Odisha as their preferred state on BMS
Location – PuneUsers who opts for Pune as their preferred location on BMS
Location – PunjabUsers who opts for Punjab as their preferred state on BMS
Location – RajasthanUsers who opts for Rajasthan as their preferred state on BMS
Location – Tamil NaduUsers who opts for Tamil Nadu as their preferred state on BMS
Location – TelanganaUsers who opts for Telangana as their preferred state on BMS
Location – TripuraUsers who opts for Tripura as their preferred state on BMS
Location – Uttar PradeshUsers who opts for Uttar Pradesh as their preferred State on BMS
Location – UttarakhandUsers who opts for Uttarakhand as their preferred State on BMS
Location – VijayawadaUsers who opts for Vijayawada as their preferred location on BMS
Location – West BengalUsers who opts for West Bengal as their preferred state on BMS
Location Mulund and Ticket PurchasersUsers who are situated in Mulund and buy tickets for that location itself
M-Ticket CollectionUsers who opt for M-Ticket
Movie Certificate – U/A or AMovie Certficate – U/A or A
Movie Format – IMAX 3D/4DXMovies thta are projected in IMAX or 4D format
Movies – 3DUsers who watches 3D movies
Movies – ActionMovies that showcase intense combat sequence like F&F
Movies – Coming SoonUsers who are interested in upcoming movies
Movies : Bahubali 2 – The ConclusionMovies : Bahubali 2 – The Conclusion
Music Listeners on BMSMusic Listeners on BMS
My Wallet – Pay NowUsers who use BMS wallet while transacting
Net Banking – Pay NowUsers who opt for Net banking payment mode
NO – Book A SmileUsers opting for NO to Book A Smile
Payment Mode: Mobile WalletsUsers paying through mobile wallets like paytm
Plays FollowersUsers who are keen on watching plays
Purchasers – Box Office Collection for TicketUsers who buy tickets and opt got box office collection
Purchasers – Delhi – Cinema HallsUsers purchasing tickets from delhi cinema halls
Registered UsersUsers accessing BMS site frequently
Registered Users – BMS loginRegistered Users who logs in at BMS
Review ReadersUsers who makes up their mind after reading a review
Social Media JunkiesSocial activists accesing BMS site
South Actor FollowersSouth Actor Followers – Prabhas, Rana Daggubati, etc
Spider ManThose users who are keen in action and sci-fi movies
Sports EnthusiastsUsers showing liking for any sport activity
Telecom ConnectionsTelecom Links
Theatre EnthusiastsTheatre Enthusiasts
Ticket Category – GOLD/Platinum/PremierUsers selecting specific Ticket Category – GOLD/Platinum/Premier
Tollywood FanaticsUsers showing interest in telugu content
Top 5 Cinema HallsDeluxe cinema halls like PVR, Cinepolis, INOX etc
Transaction Value 1001 to 1500 INRUsers having their total transaction value between 1001 to 1500
Transaction Value 1501 to 2000 INRUsers having their total transaction value between 1501 to 2000
Transaction Value 2001 to 4000 INRUsers having their total transaction value between 2001 to 4000
Transaction Value Above 5000 INRUsers having their total transaction value above 5000
Transaction Value below 500Users having their total transaction value less than 500
Video ViewersUsers who watch, share, like different Videos/trailors on BMS
WAP – MoviesUsers accessing BMS movies section through Mobile web
Young Minds Centric MoviesYoung Minds Centric Movies
YOUTHPrimarily teenagers with a liking for movie/play.event/sport

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters AvailableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

 

 

Media Kit

Click here to download Media Kit

Book My Show, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Book My Show, Website Website advertising rates, different types of media options and advertising cost here. Book My Show, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Book My Show, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media DIGIMASOL Can Help You

The Media DIGIMASOL is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

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