Bulk EmailBulk Email

Bulk email is email that is sent to large groups at once. It is typically comprised of advertising or marketing messages that are sent in large quantities all at once, as mass email. Marketers have found that personalization and automation are more effective because they help deliver the right message to the right person at the right time. Bulk mail broadly refers to mail that is mailed and processed in bulk at reduced rates. The term does not denote any particular purpose for the mail, but is sometimes used (incorrectly) as a synonym for “junk mail”.

Bulk email, also referred to as gray mail, is a type of email message that’s more difficult to classify. Whereas junk email is a constant threat, bulk email is typically comprised of an advertisement or marketing message that’s not likely to get sent repeatedly. Bulk Email Service. Commonly, bulk email is used for newsletters or marketing email. If you have a list of customers or prospects, you can send them content relevant to their business or interest, from a single application. A bulk email service allows you to send to any list, regardless of its size. 

Bulk Email features

The Email Marketing Application is a fully-featured email marketing application to enhance and further your business development so that you can manage your email campaigns, lists, create/modify the templates you want, track and follow-up on your campaigns and have website tools at your disposal if you have your own website.

Your area is private and your lists, campaigns and personal templates are not shared whatsoever. Below is a summary of the main features of the Mailer Application and this document will show you how to use these features.


You can create/import any type of list – personal contacts, outside sales associates, clients and any other type you have or need.


You can create, design, modify, store and re-use any template you want. Further, you may find a template you like on the web, save it to your system and upload to your ‘My Templates’ area.


You can create unlimited campaigns to your lists, sending manually or you can set up auto-responses to your subscribers.


One of the most important aspects of any online system is a tracking method to engage in client follow-up. The Mail Application gives you detailed tracking logs so you may engage those clients who have shown interest merely by their click activity.


Multiple forms are available for you to simply copy and paste into your webpages if you have a website. The more forms you use, the better tracking methods you can create.


If you are unfamiliar with Email Marketing, please view the Terminology area at the end of this manual before reading so that you will have an understanding of the terms throughout.

Most online email marketing systems require all users to have a Subscribers who have ‘opted-in’ from a website form. If you are not required to do so, and use your own lists, you would be wise to have some type of ‘verification’ process or program to determine if your lists emails are active and will not bounce, or your bounce rate is minimal. A bounce rate of less than 5% helps to keep you under the ‘blacklist’ radar.