Bing Marketing is similar in both ad structure and purpose to Google AdWords. If a bid is successful, your ad appears for that keyword when users search for it. Then, since Bing ads are based on a pay per click (PPC) model, you pay your bid amount each time a visitor clicks on an ad and is brought to your site.
Bing Search Advertising Campaigns
While it might feel like it sometimes, Google Search isn’t the only search engine on the planet. Thus, many of our clients opt for Bing Search campaigns. With Bing Search campaigns our analysts will bring the same level of insights, expertise, and enthusiasm that we bring on Google Search campaigns.
Depending on your industry and audience, Bing can often drive tremendous value as running a Bing campaign may have been overlooked by your competitors. Bing Marketing
On the Opportunities page, you will see several suggestions for improving the performance of your campaign. Here’s an example of what your Opportunities page might look like:
You can click any of the View Opportunities buttons to see suggestions in either a Simple View, which is the default view, or an Advanced View, which gives you a more detailed, tabular way to review, apply, and dismiss opportunities. You can toggle between Simple View and Advanced View, and we’ll remember your last setting.