SEO Services Company in Bangalore
SEO (Search engine optimization) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Google Search Algorithm is becoming more intelligent now on regular basis from one location to another since search engines started working based on the hyper-location of a business.
Search engine optimization is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in the SEO industry. Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are no updating their knowledge and those who still think that reading online blogs and watching video is enough to learn SEO.
IMPORTANT NOTE: This SEO process is for beginners and I have kept it as easy as possible for them to understand from the scratch
Getting a website on the first page of Google was very easy in the past since the competition is less in the market. Many people used to add keywords to the title, add some description, copy and modify content and build hundreds of backlinks to get top ranking in Google. Now, things have changed. Keyword stuffing and black-hat SEO techniques don’t work for all websites and try to analyze more data about your competitors Yes, for some websites you may be able to gain temporary ranking but when Google will see your website is not following the best practices your ranking will drop. So. we highly recommend the experts of leading seo company in Bangalore of digimasol.com
Step by Step SEO Guide
Google keeps updating its algorithm to deliver the most relevant results. not only google all search engine remains same in identifying latest and relevant content in new websites.
Google keeps updating their search algorithm to fight spam and deliver most relevant results. Google updates their algorithm every few months. If you want to know the complete history of Google algorithm updates you can check Moz website here.
A typical SEO Process which many people follow to rank website in Google
Step 1: Keyword Research
Keyword research is the process of identifying the most important keywords for our website. Keyword research requires keyword research tools which can help us find the most relevant keywords for our website.
Step 2: Competition Analysis
Identify who is your competition by doing competition analysis. You can do competition analysis using various SEO software and competition analysis tools. In this article, you will learn about competition analysis in detail
Step 3: SEO Audit
Audit current website and ranking of a current website for selected keywords, this will give you the basic idea about what can be improved on your website. SEO Audit is a very important part of the SEO Process.
Step 4: On-Page SEO Optimization
Identifying On-page optimization requirements and site structure
Step 5: Off-Page Optimization
Build links, promote your website in social media
Step 6: Measure results: Traffic and Rankings
Digimasol.com offers this STEP BY STEP SEO GUIDE for improvements in seo algorithm of google
Above SEO process is standard SEO process that many people follow for ranking existing or new website. SEO process has changed over the years, and the process you followed in past may not work now. Some of the old tactics you are using today to rank your website may not help you achieve results you are expecting.
You will have to follow the latest SEO techniques to get top ranking in Google. In this SEO guide, I will cover the latest SEO process which you can use to improve your ranking in Google.
Keyword research is one of the most important parts of the SEO process unless you don’t know what people are searching on the internet and what information they are looking for, it’s almost impossible to start SEO campaign.
When you do keyword research, you need to start with a root keyword or a seed keyword. Today, there are many free and paid tools available for keyword research.
Here are a few things you need to keep in mind when you do keyword research.
- Start with the long tail and low competition
- use Google autocomplete to get more idea
- Use Google related search
- You can use tools like keywordtool.io
- There are paid tools like SEMRush which can help you do keyword research.
Once you finish your keyword research, the next step is to conduct a competitive analysis and website audit. A website audit is very important to make a list of on-page and off-page activities.
Many SEO professionals skip this process and move directly to the next step. Yes, website audit and assessment is a difficult process if you don’t know the fundamentals of SEO, ranking factors and how exactly Google determines the ranking of web pages.
There are many paid tools available for website audit. I use SEO profiler for website audit. You may also try seoptimer.com for assessment.
Google is becoming more intelligent and just adding keyword rich content will not help you rank on the first position after recent algorithm updates.
On Page optimization tips and factors based on the experts of digimasol.com
- Write original and useful content
- Don’t just add keywords to your content. Instead, provide valuable information
- Your site structure, URL structure will matter a lot.
- Your site should load fast
- The site should be mobile friendly
- Your site should be updated on a regular basis
Links are important for ranking and trust. But you can’t just create links from any websites. Instead, you must earn links from authority websites and they should be relevant. If you start building links from poor quality websites having very thin content, you will not be able to gain ranks.
SEO is not a one-time activity. You need to keep updating your content, keep creating new content on regular basis. If you don’t monitor ranking and update your content you may not be able to maintain your ranking.
There are many tools available which will help you to monitor the ranking of your website. Tools like SEO profiler, SEMRush, web CEO can be used for monitoring ranking for the latest tools and options contact digimasol.com