STEP BY STEP SEO GUIDE buy written after the Guidelines from Ex-employees of Google Inc.Getting top ranking in Google will be impossible unless you follow proper SEO Process. Many companies fail to gain ranking due wrong strategy and now following process.

Google Search Algorithm is becoming more intelligent now on regular basis from on location to another since search engines started working based on the hyperlocation of a business.

Search engine optimization is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in SEO industry. Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are no updating their knowledge and those who still thinks that reading online blogs and watching video is enough to learn SEO.

IMPORTANT NOTE : This SEO process is for beginners and I have kept it as easy as possible for them to understand from the scratch


SEO Process Keeps changing?

Getting website on first page of Google was very easy in past since the competition is less in the market. Many people used to add keywords to title, add some description, copy and modify content and build hundreds of backlinks to get top ranking in Google. Now, things have changed. Keyword stuffing and black-hat SEO techniques don’t work for all websites and try to analyse more data about your competitors Yes, for some websites you may be able to gain temporary ranking but when Google will see your website is not following the best practices your ranking will drop. So. we highly recommend the experts of leading seo company in Bangalore of


Google keeps updating it’s algorithm to deliver most relevant results.not only google all search engine remains same in identifying latest and relevant content in new websites.

Google keeps updating their search algorithm to fight spam and deliver most relevant results. Google updates their algorithm every few months. If you want to know complete history of Google algorithm updates you can check Moz website here.

A typical SEO Process which many people follow to rank website in Google

Step 1: Keyword Research

Keyword research is a process of identifying the most important keywords for our website. Keyword research requires keyword research tools which can help us find most relevant keywords for our website.

Step 2: Competition Analysis

Identify who are your competition by doing competition analysis. You can do competition analysis using various SEO software and competition analysis tools. In this article you will learn about competition analysis in detail

Step 3: SEO Audit

Audit current website and ranking of current website for selected keywords, this will give you basic idea about what can be improved on your website. SEO Audit is very important part of SEO Process.

Step 4: On-Page SEO Optimization

Identifying On-page optimization requirements and site structure

Step 5 : Off-Page Optimization

Build links, promote your website in social media

Step 6: Measure results : Traffic and Rankings offers this STEP BY STEP SEO GUIDE for improvements in seo algorithm of google

Earlier SEO Process Vs. Latest SEO Process

Above SEO process is standard SEO process that many people follow for ranking existing or new website. SEO process has changed over the years, and the process you followed in past may not work now. Some of the old tactics you are using today to rank your website may not help you achieve results you are expecting.

You will have to follow latest SEO techniques to get top ranking in Google. In this SEO guide I will cover latest SEO process which you can use to improve your ranking in Google.

Step 1: Keyword Research

Keyword research is one of the most important part of SEO process, unless you don’t know what people are searching on internet and what information they are looking for, it’s almost impossible to start SEO campaign.

When you do a keyword research, you need to start with a root keyword or a seed keywords. Today, there are many free and paid tools available for keyword research.

Related : Keyword research tips for top ranking

Here are few things you need to keep in mind when you do a keyword research.

  • Start with long tail and low competition
  • use Google auto complete to get more idea
  • Use Google related search
  • You can use tools like
  • There are paid tools like SEMRush which can help you do keyword research.


Step 2: Competitor Analysis and Website Audit

Once you finish your keyword research, next step is to conduct competition analysis and website audit. Website audit is very important to make a list of on-page and off-page activities.

Many SEO professional skip this process and move directly to next step. Yes, website audit and assessment is difficult process if you don’t know fundamentals of SEO, ranking factors and how exactly google determines ranking of web pages.

There are many paid tools available for website audit. I use seoprofiler for website audit. You may also try for assessment. 


Step 3: On Page Optimization

Google is becoming more intelligent and just adding keyword rich content will not help you rank on first position after recent algorithm updates.

On Page optimization tips and factors based on the experts of

  • Write original and useful content
  • Don’t just add keywords to your content. Instead provide valuable information
  • Your site structure, URL structure will matter a lot.
  • Your site should load fast
  • Site should be mobile friendly
  • Your site should be updated on regular basis


Step 4: Link Building with active URls and off-page optimization

Links are important for ranking and trust. But you can’t just create links from any websites. Instead you must earn links from authority websites and they should be relevant. If you start building links from poor quality websites having very thin content, you will not be able to gain ranks.


Step 5: Monitor website ranking and keep updating content

SEO is not one-time activity. You need to keep updating your content, keep creating new content on regular basis. If you don’t monitor ranking and update your content you may not be able to maintain your ranking.

There are many tools available which will help you to monitor ranking of your website. Tools like seoprofiler, SEMRush, webceo can be used for monitoring ranking for latest tools and options contact